Published July 8, 2026
Ko Si Bre Ti Launch Timeline (July 2026)
From announcement to first-hour reports: how the rollout was described in Serbian media.
The portal did not arrive in a vacuum. It arrived as a named political product with a release week, social amplification, and immediate debate about authenticity.
Announcement phase
In early July 2026, President Vučić publicly said a portal for reporting arrogant public functionaries would open by the end of the week. The informal name—“Ko si, bre, ti?”—travelled faster than technical documentation.
Confusion phase
Several outlets reported that someone appeared to get ahead of the official launch with lookalike projects. Whether spoof, protest satire, or opportunistic clone, the effect was the same: citizens needed help knowing which URL was real. That is why English and Serbian explainers keep repeating the wire-cited address.
Go-live phase
When the promoted portal went live, coverage focused on:
- Availability at kosibreti.rs
- Anonymous submission messaging
- Early counts of reports (officials cited roughly two dozen in the first hour)
- Social posts from governing-party channels celebrating the opening
What to watch after week one
Launch metrics are easy. Institutional outcomes are hard. The useful questions after the first week are: Who triages tips? Are case statistics published? Do high-level allies appear in enforcement actions, or only opponents? Independent media will keep pressure on those questions.
See media reactions and criticism.